d7d7d7 is a fashion brand, aims to create a unique and personalized weekend for you.

About our brand name, there are two connotations. First, d7d7d7 is the color code of brightly grey in Pantone, so we only sell clothes in this color or close to this color. We love that grey gives more space for the eyes and the feeling. Second, we can use its literal meaning “day seven”. We hope everyone can be themselves after a busy week. So, “day seven” is a good time for them to enjoy their life.
We insist on simplicity in design to express our brand philosophy. The language of this brand is that it holds a simple principle, the clearest and fastest way to convey a message. The logo and all of the text are lowercase to appear more friendly image. Our slogan “be yourself” is marked at the collar and label in our clothes, which respond to our brand philosophy.

We use lower-case letters in our logo and other words to reduce the distance with you. We mainly use grey, and blue as a supplement for colors, but still use a few black and white, aiming to show our fashionable and simple style.

We chose the font to be FF Mark Pro. It’s strong, simple, bold, and created with consideration and precision. True to geometric tradition, contemporary for our brand’s needs.